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Polar Video offers cost savings by utilizing only the images and videos you provide. We expertly resize, adjust, and integrate them into a video ready for publication across all social media platforms like Facebook, Instagram, TikTok, and others. You’ll receive an .mp4 file, easily uploadable as a post to most social media, and mostly free of charge. While platforms often encourage paid upgrades for extended visibility, free posts tend to have shorter lifespans. We recommend keeping your videos between 3 to 15 seconds; longer durations risk viewer disinterest and may be automatically clipped by hosts. Our comprehensive video service starts at just $69.00

Feel free to use your own cell phone, video or still camera. You can also choose from free stock images or purchase higher-quality ones online. Just ensure that any images you didn’t take are licensed for commercial use. Using borrowed images from the web might lead to copyright violations. We’ll edit your pictures, videos, logos and text to your specifications. While we can add music, it’s generally not recommended, as many viewers scroll with sound off, making the added cost unnecessary.

Why are videos important for business?

Videos are highly engaging and can help capture your audience’s attention. Videos are also very shareable, meaning they have the potential to reach a large number of people quickly. Videos offer businesses an opportunity to show off their products or services in a way that is visually appealing and easy to understand.  (Google)
General rules for video going on Social Media like FaceBook, Instagram, TicToc etc.
To create effective social media videos, grab attention within the first 3-5 seconds, keep content concise (15-60 seconds), and optimize for sound-off viewing by using captions. Use vertical (9:16) formats for mobile, maintain consistent branding, include a clear call-to-action (CTA), and leverage trending audio/topics to maximize engagement.
 
Here are top tips for social media videos:
    • Hook Instantly: Use a compelling visual or intriguing question immediately, as the first few seconds determine if a user stops scrolling.
    • Prioritize Vertical & Short: Film in 9:16 (vertical) for Reels, TikTok, and Stories. Keep videos under 60 seconds to maximize retention.
    • Design for “Sound-Off”: 53%-78% of users watch with sound off, so use on-screen captions/subtitles to convey the message.
    • High-Quality Lighting: Use natural, bright light and ensure clear to avoid driving viewers away.
    • Focus on Storytelling & Value: Tell a story or share actionable tips rather than just selling.
    • Strong Call to Action (CTA): Tell viewers exactly what to do next (e.g., “follow,” “click the link in bio”).  (Google)

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Photography Bio at  www.ryknarell.com 

Get Video or Web page from $65.00  www.polarvideo.ca